The Tristate Business Network is a great example of viral marketing.
Wikipedia's definition of Viral marketing and viral advertising refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives. Our word-of-mouth presentations and referrals are examples of how networking and viral marketing go hand in hand.
TBN is part of this marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Catch the enthusiasm! Attending a TBN meeting can help your business get your marketing message out! You may gain new business, and will definately gain new friends in the process.